A mobile application is a software application designed to run on smartphones, tablet computers and other mobile devices.
Mobile applications usually help users by connecting them to Internet services more commonly accessed on desktop or notebook computers, or help them by making it easier to use the Internet on their portable devices. A mobile app may be a mobile Web site bookmarking utility, a mobile-based instant messaging client, Gmail for mobile, and many other applications.
Over 60% of people still find apps by browsing the App Store. Therefore, it is very important that your app is optimized for app store search and has the right metadata to allow interested users to easily discover your app.
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